Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It includes strategies such as search engine optimization (SEO), social media marketing, email campaigns, content marketing, pay-per-click (PPC) advertising, and influencer partnerships. Unlike traditional marketing, digital marketing allows for real-time engagement, precise targeting, and data-driven decisions, making it one of the most effective and measurable ways to reach consumers in today's connected world.
